During
1. Speak clearly, make eye contact and avoid annoying mannerisms. Use your full voice. Impose your own "no reading" rule; boring is bad.
2. Focus the Courts attention on the most important aspects of the appeal.
3. Welcome questions, consider them carefully, use them to your advantage.
4. Don't repeat yourself. Use the three "B's: be clear, be brief, be gone.
5. Remember, appellate Courts are swayed by logic not emotion. You must give them a reason in law or principle to find in your favour.

7 Steps to Good Written Argument

1. Limit the issues on appeal and draft those with precision and care: shotguns are for duck hunting.
2. Present a clear, accurate and fair statement of facts which set up your arguments. Cite to the record. Don't leave out facts that hurt. Exclude irrelevant but distracting detail such as street addresses or exact dates when nothing turns on them.
3. Focus your argument on the issues and state it with clarity and logic. Avoid complexity. Simple English and short sentences are best.
4. Edit, re-draft, edit and re-draft. Say it once and clearly. Cut all "clutter". They are called "briefs" for a reason.
5. Remember, your task is to make things as clear and simple as you can. That takes time and skill.
6. Know the applicable rules and practice directions and follow them. Keep track of deadlines.
7. Have someone read your factum to check for understandability, flow, level of complexity, grammar, spelling and tone. Edit, polish and finalize it.